AI infrastructure for leadership teams that refuse to stand still.
I help CEOs, founders, and department heads turn AI from a cost center into operational leverage. The same architecture I use to run a global ecommerce operation, now in your hands.

Keynote — International eCommerce Expo, Prague
As presented at AI Summit Europe 2026 — Riga · International eCommerce Expo — Prague · Digital Marketing Europe — Lisbon and Vilnius · Balkan eCommerce Summit — Sofia
Stefan Chiriacescu
Founder, Ecommerce Today · Executive AI Advisor
Strategies tested in the trenches. Not in slides.
Five years of operating under pressure, with our own capital on the line.
11x/6x
Growth ratio
Company revenue grew 11x. The team only grew 6x. The multiplier wasn't headcount, it was infrastructure.
$44M+
Client revenue generated
Across hands-on operator engagements where the cost of being wrong was personal.
65%→25%
Service diversification
In 2021, one service drove 65% of revenue. By 2025, no single service exceeds 25%. AI didn't just scale output, it scaled the portfolio.
50+ specialized AI assistants in production · Hybrid global team · Built once, refined for years
Speaking across Europe on AI-augmented organizations.
Operator first, speaker second. Every talk is built on systems running in production today.

Prague
International eCommerce Expo

Lisbon
Digital Marketing Europe (Keynote)

Vilnius
Digital Marketing Europe

Sofia
Balkan eCommerce Summit
Currently keynoting AI Summit Europe 2026 — Riga.
Book Stefan for an eventThree ways to work with me.
All built on the same operational backbone. Choose what fits your stage.
Primary offering
Executive AI Advisory
For CEOs, founders, and department heads ready to architect AI infrastructure inside their organization. We map your org chart, identify highest-leverage AI insertion points, and build the manifesto and DNA pillars your team needs to deploy without breaking things.
Who it's for
- Companies $5M to $100M in revenue
- Leaders who want to upskill teams, not replace them
- Organizations facing 70% or higher service or channel concentration
Fractional Ecommerce Department
For Shopify Plus brands that want to skip the rebuild and plug into a fully AI-augmented operator team. Ecommerce Today operates as your fractional department: sales, retention, creative, tech, with the AI infrastructure already in place.
Who it's for
- Shopify Plus brands doing $5M+ annually
- Teams that need execution speed without hiring 15 people
- Brands ready to outsource ops without losing strategic control
Speaking and Executive Workshops
Keynotes, executive workshops, and in-house team trainings on building AI-augmented organizations. No hype. No theory. Frameworks built from running a global operation.
Who it's for
- Conference organizers and event hosts
- Companies running internal leadership offsites
- Industry associations and executive networks
The operator behind the templates.

About Stefan
Founder of Ecommerce Today, an enterprise-grade fractional ecommerce department serving global Shopify Plus brands.
Over the last five years he has scaled client revenue past $44M and built an internal infrastructure of 50+ specialized AI assistants supporting a hybrid global team. The same systems he is now bringing to executive leadership teams across Europe.
When you talk to Stefan, you get someone who has done the work, in the trenches, with their own capital on the line.
Track record
- Founded first business at 20
- Scaled client revenue past $44M
- Built 50+ AI assistants in production
- Speaking across Europe — Riga, Prague, Lisbon, Vilnius, Sofia, Bucharest
- Shopify Partner since 2019 · Klaviyo Gold Partner since 2016
The exact templates from the AI Summit Europe keynote.
Free. No call required. No upsell. Just the architecture I use to run my own operation.
You'll receive:
- AI Manifesto Enterprise Template — the corporate constitution defining boundaries between human and machine
- AI Org-Chart Checklist — the framework for mapping AI partners to every human seat in your company
- One short follow-up email three days later with implementation notes from our own deployment
Send them to my inbox.
As presented on stage at AI Summit Europe 2026 — Riga.
Executive Advisory
Want to walk through this together?
If you're a CEO, founder, or department head implementing AI infrastructure in your own organization, I run a small number of free 30-minute working sessions each week.
We'll map your org chart, identify your highest-leverage AI insertion points, and you'll leave with a clear plan for the first 90 days.
No pitch. No deck. Just a working session.
Prefer email first? Reach me on LinkedIn.