Stefan Chiriacescu
Founder, Ecommerce Today · Executive AI Advisor
AI infrastructure for organizations that make things happen.
I help CEOs, founders, and department heads turn AI from a cost center into operational leverage. The same architecture I use to run a global ecommerce operation, now in your hands.
As presented at AI Summit Europe 2026 (Riga) · International eCommerce Expo (Prague) · Digital Marketing Europe (Lisbon, Vilnius) · Balkan eCommerce Summit (Sofia)
Strategies tested in the trenches. Not in slides.
Five years of operating under pressure, with our own capital on the line.
11x/6x
Growth ratio
Company revenue grew 11x. The team only grew 6x. The multiplier wasn't headcount, it was infrastructure.
$7.3M→$44.4M
Client revenue generated
From 7.3 million to 44.4 million dollars in hands-on operator engagements where the cost of being wrong was personal.
65%→25%
Service diversification
In 2021, one service drove 65% of revenue. By 2025, no single service exceeds 25%. AI didn't just scale output, it scaled the portfolio.
50+ specialized AI assistants in production · Hybrid global team · Built once, refined for years
Speaking across Europe on AI-augmented organizations.
Operator first, speaker second. Every talk is built on systems running in production today.
Riga
AI Summit Europe (Keynote)
Prague
International eCommerce Expo
Lisbon
Digital Marketing Europe (Keynote)
Vilnius
Digital Marketing Europe
Sofia
Balkan eCommerce Summit
Bucharest
Shopify Meetup Central Eastern Europe
Riga · May 2026
AI Summit Europe 2026. Ziedonis Hall. 600 people.
The talk that most people in the room said they did not expect. A case for why the accountability mandate matters more than the technology — and why the leaders who get this right will not be the ones who deployed the most agents.
What the talk covered
In 2026, deploying AI is not the hard part. Every organization has access to the same models, the same APIs, the same vendors. The hard part is accountability — knowing who owns the outcome when the agent gets it wrong.
The talk made the case that the next competitive advantage is not the number of AI assistants you deploy, but the clarity of the infrastructure they run on. A manifesto. A DNA. An org chart that has both humans and machines on it, with ownership defined at every node.
“Wasn't me — the AI wrote it” is not a strategy. Humans own the outcome. That is the accountability mandate.
“In 2026, you don't manage people. You manage an Intelligence Ecosystem.”
Three ways to work with me.
All built on the same operational backbone. Choose what fits your stage.
Primary offering
Executive AI Advisory
For CEOs, founders, and department heads ready to architect AI infrastructure inside their organization. We map your org chart, identify highest-leverage AI insertion points, and build the manifesto and DNA pillars your team needs to deploy without breaking things.
Who it's for
- Companies $5M to $100M in revenue
- Leaders who want to upskill their teams
- Organizations facing 70% or higher service or channel concentration
Fractional Ecommerce Department
For Shopify Plus brands that want to skip the rebuild and plug into a fully AI-augmented operator team. Ecommerce Today operates as your fractional department: sales, retention, creative, tech, with the AI infrastructure already in place.
Who it's for
- Shopify Plus brands doing $5M+ annually
- Teams that need execution speed without hiring 15 people
- Brands ready to outsource ops without losing strategic control
Speaking and Executive Workshops
Keynotes, executive workshops, and in-house team trainings on building AI-augmented organizations. No hype. No theory. Frameworks built from running a global operation.
Who it's for
- Conference organizers and event hosts
- Companies running internal leadership offsites
- Industry associations and executive networks
The operator behind the templates.
About Stefan
Founder of Ecommerce Today, an enterprise-grade fractional ecommerce department serving global Shopify Plus brands.
Over the last five years he has scaled client revenue from $7.3M to $44.4M and built an internal infrastructure of 50+ specialized AI assistants supporting a hybrid global team. The same systems he is now bringing to executive leadership teams across Europe.
When you talk to Stefan, you get someone who has done the work, in the trenches, with their own capital on the line.
Track record
2010
Started first company while in college. Became a father.
2012
Second child.
2014
First exit.
2014–2019
Freelance executive consultancy and ecommerce operations.
2020
Started Ecommerce Today.
2022–2023
Acquired, fixed, and exited a US ecommerce marketplace.
2023
Launched Ecommerce Today Apps.
2026
Started ETA OS, an AI-Powered Organization Operating System.
International speaker: Riga, Prague, Lisbon, Vilnius, Sofia, Bucharest.
The exact templates from the AI Summit Europe keynote.
Free. No call required. No upsell. Just the architecture I use to run my own operation.
You'll receive:
- AI Manifesto Enterprise Template: the corporate constitution defining boundaries between human and machine
- AI Org-Chart Checklist: the framework for mapping AI partners to every human seat in your company
- One short follow-up email three days later with implementation notes from our own deployment
Send them to my inbox.
As presented on stage at AI Summit Europe 2026 in Riga.
Executive Advisory
Want to walk through this together?
If you're a CEO, founder, or department head thinking about AI infrastructure inside your organization, I run a small number of free 30-minute working sessions each week.
It is an exploratory conversation. We look at your current state, identify where AI infrastructure could move the needle, and decide together whether continued advisory work makes sense.
No pitch. No deck. No upsell.
Prefer email first? Reach me on LinkedIn.